Renewal email sequence
Northbound Learning
Brief: A three-email renewal sequence for a fictional online-learning membership. It reminds members of the value without pressure. Spec sample for a fictional brand, not client work.
Email 1 of 3 · One week out
Subject
A quick look at what you have built this year
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Three courses, 42 saved notes and 11 finished lessons.
Hi Sam,
It has been a good stretch of learning. Since you joined Northbound, you have started three courses, saved 42 notes and finished 11 lessons.
Your membership renews next Friday. We are not writing to ask you to do anything. We just wanted you to see what is waiting for you before the date arrives.
See my progress
Thanks for learning with us,
The Northbound team
Email 2 of 3 · Two days out
Subject
Your membership renews Friday. Here is what you would keep.
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Your courses, your progress and your saved notes all stay right where you left them.
Hi Sam,
Your Northbound membership renews this Friday. If you stay, you keep everything you have built: the three courses you started, your saved notes and your progress on each one.
Nothing to do if you want to continue. If you would rather change or cancel your plan, you can do it from your account page in under a minute.
Review my plan
Thanks for learning with us,
The Northbound team
Email 3 of 3 · Renewal day
Subject
Your membership renews today
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Nothing to do. Everything stays right where you left it.
Hi Sam,
Today is renewal day. If you are staying, there is nothing to do. Your courses and notes will be waiting for you tomorrow, just as you left them.
If something has changed, you can pause or cancel from your account page until midnight tonight. No forms and no phone calls.
Manage my plan
Thanks for learning with us,
The Northbound team